We Aspire Merch Campaign
Info
We Aspire is an Independent Label exploring the intersection of storytelling, creative expression, accountability, and community at its core.
As Co-Founder and Creative Director, I was tasked to develop a campaign for the release of our first merchandise line of Summer 2021. This entailed designing merch, coordinating with a local embroidery & screen printing shop, scouting models, connecting with the incredible Photographer, Oliver Owen, crafting a social media campaign and building the user checkout flow (product display page).
Scope
Project Management
Garment Production
Art & Creative Direction
Web Design
Social Campaign
Packaging
Stakeholders
Oliver Owen (Photography)
Amanda Sinishtaj (Model)
Solomon Gaut (Model)
Alex Tollis (Producer)
Timeline
~45 days
Denim cap and 100% ring spun cotton tee with embroidered logo.
1/5
Amanda and Solomon captured by Oliver Owen.
An Instagram Story rollout two weeks before launch, featuring one post per day to build anticipation.
Ecommerce site design and development.
Post launch Instagram grid items.
Eco friendly kraft mailer stamped with the 'a-star' in eggshell.